Luxury rides, for rent

  • Article by: INA PAIVA CORDLE , Miami Herald
  • Updated: May 30, 2013 - 9:43 AM
hide

John Temerian, president and co-owner of Lou La Vie luxury car rentals in Miami, says business is booming. The company rents luxury cars such as the Ferrari 458 Spider, at left, which goes for $2,850 per day. Even Hertz is getting in on the luxury-rental game.

Photo: Chuck Fadely • Miami Herald,

CameraStar Tribune photo galleries

Cameraview larger

Nothing quite impresses an out-of-town client like whisking him around town in a flashy Ferrari, sleek Lamborghini or other hot luxury car.

So when real estate broker Patricia Delinois picked up client Robert Kiger to show him multimillion dollar properties on Fisher Island, near Miami, she rented a black Rolls-Royce Phantom for the ride.

“It was fantastic,” said Kiger, who lives in Wellington, Fla., and owns two Elegante Polo stores. “I felt like a king.”

Celebrities, music moguls, wealthy Russian and Brazilian tourists, businesspeople, athletes and other car enthusiasts are increasingly topping off their Miami experience by slipping behind the wheel of a luxury or exotic car — rented by the day, week or month.

For rates generally starting at below $300 and reaching as high as $2,500 or more per day, companies like Lou La Vie will hand over the keys to luxury and exotic cars, including Porsches, Bentleys and Lamborghinis.

But it’s not just VIPs. Tourists of every ilk are driving luxury rental car companies’ revenue, and perhaps nowhere more so than in South Florida.

“Anywhere where there is heavy tourist traffic is where you will see luxury travel rental companies,” said Sharon Faulkner, executive director of the American Car Rental Association, based in Albany, N.Y.

The concentration of luxury car rentals, she said, is in Florida, California, Las Vegas, and, for the less sporty vehicles, New York. “It just follows that since the economy is getting better, so is the demand for luxury items,” Faulkner said. “The consumer can’t afford to own it, but can still afford to rent.

Even Hertz is getting in on the game. The company has been slowly adding high-end vehicles into its fleet in the past year, said spokeswoman Paula Rivera. The cars are only available at select destinations.

“When you see a major company like Hertz growing that part of their market, it would say the demand is there,” Faulkner said.

In Miami, Hertz now offers about a dozen luxury cars, including a Lamborghini Gallardo, Ferrari F430, Mercedes-Benz SLS AMG GT and Aston Martin Vantage. Just in the past two months, it has added several Porsches: a 911 Carrera, Boxster, Panamera, Cayenne and Cayenne Turbo.

Hertz’s luxury rentals range from about $250 to $1,500 a day, plus insurance, taxes and airport fees. “A lot of folks will say they don’t have these types of cars where they are from, so it makes it even more appealing,” Rivera added.

Booming business

Despite barriers such as the high cost of inventory — a single car can cost $400,000 — astronomical business insurance rates costing up to hundreds of thousands of dollars annually, and the occasional need to bail speed-happy customers out of jail, Miami-area companies report revenues are up by as much as 33 percent year-over-year.

“You can’t drive a Ferrari convertible through the streets of Brazil,” said Lou La Vie co-owner and President John Temerian. “So people are coming here to enjoy themselves. And how synonymous is a convertible with Miami Beach?”

Jamie Foxx is a regular whenever he visits Miami, Temerian said, often choosing a red Ferrari. Spanish soccer star Karim Benzema recently rented a Lamborghini for a week.

The rapper T.I. opted for an Escalade with a chauffeur a few weeks ago, and actor Leonardo DiCaprio rented a Bentley about a year and a half ago, both from Carefree Lifestyle in South Beach, said co-owner and President Anthony R. Marotta.

“This season, starting in December, was the busiest season we’ve had in 10 years,” Marotta said.

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Kansas City - J. Guthrie 7:07 PM
San Francisco - T. Hudson
Detroit 10/26/14 8:30 AM
Atlanta
Buffalo 10/26/14 12:00 PM
NY Jets
St. Louis 10/26/14 12:00 PM
Kansas City
Houston 10/26/14 12:00 PM
Tennessee
Minnesota 10/26/14 12:00 PM
Tampa Bay
Seattle 10/26/14 12:00 PM
Carolina
Baltimore 10/26/14 12:00 PM
Cincinnati
Miami 10/26/14 12:00 PM
Jacksonville
Chicago 10/26/14 12:00 PM
New England
Philadelphia 10/26/14 3:05 PM
Arizona
Oakland 10/26/14 3:25 PM
Cleveland
Indianapolis 10/26/14 3:25 PM
Pittsburgh
Green Bay 10/26/14 7:30 PM
New Orleans
Washington 10/27/14 7:30 PM
Dallas
New Orleans 10/30/14 7:25 PM
Carolina
Dallas 53 2nd Qtr 2:15
Orlando 42
New York 22 1st Qtr 1:33
Toronto 21
San Antonio 7:00 PM
Houston
Miami 7:00 PM
Memphis
Minnesota 7:00 PM
Chicago
Phoenix 8:00 PM
Utah
Sacramento 9:00 PM
LA Lakers
Denver 9:30 PM
Golden State
Portland 9:30 PM
LA Clippers
Dallas 0 2nd Prd
New Jersey 1
Tampa Bay 7:00 PM
Winnipeg
Vancouver 8:00 PM
Colorado
Carolina 8:30 PM
Edmonton
Columbus 9:00 PM
Anaheim
Connecticut 21 FINAL
(18) East Carolina 31
Miami-Florida 30 FINAL
Virginia Tech 6
So Florida 3 2nd Qtr 9:40
Cincinnati 10
Troy 0 1st Qtr 2:57
South Alabama 10
BYU 8:00 PM
Boise State
(6) Oregon 9:00 PM
California
North Texas 10/25/14 11:00 AM
Rice
UAB 10/25/14 11:00 AM
Arkansas
Rutgers 10/25/14 11:00 AM
(16) Nebraska
Maryland 10/25/14 11:00 AM
Wisconsin
Texas 10/25/14 11:00 AM
(11) Kansas State
Minnesota 10/25/14 11:00 AM
Illinois
Memphis 10/25/14 11:00 AM
SMU
North Carolina 10/25/14 11:30 AM
Virginia
San Jose St 10/25/14 12:00 PM
Navy
Northern Ill 10/25/14 12:00 PM
Eastern Mich
(25) UCLA 10/25/14 1:00 PM
Colorado
Akron 10/25/14 1:00 PM
Ball State
Massachusetts 10/25/14 1:00 PM
Toledo
Ohio U 10/25/14 1:00 PM
Western Mich
Ga Southern 10/25/14 1:00 PM
Georgia State
Kent State 10/25/14 1:30 PM
Miami-Ohio
Oregon State 10/25/14 2:30 PM
Stanford
Fla Atlantic 10/25/14 2:30 PM
(23) Marshall
Louisiana Tech 10/25/14 2:30 PM
Southern Miss
(1) Miss State 10/25/14 2:30 PM
Kentucky
Georgia Tech 10/25/14 2:30 PM
Pittsburgh
(22) West Virginia 10/25/14 2:30 PM
Oklahoma State
Texas Tech 10/25/14 2:30 PM
(10) TCU
Michigan 10/25/14 2:30 PM
(8) Michigan State
Boston College 10/25/14 2:30 PM
Wake Forest
Central Mich 10/25/14 2:30 PM
Buffalo
Vanderbilt 10/25/14 3:00 PM
Missouri
Old Dominion 10/25/14 3:00 PM
Western Ky
UNLV 10/25/14 3:00 PM
Utah State
Temple 10/25/14 4:00 PM
UCF
(15) Arizona 10/25/14 5:00 PM
Washington St
Texas-El Paso 10/25/14 6:00 PM
TX-San Antonio
Wyoming 10/25/14 6:00 PM
Colorado State
Syracuse 10/25/14 6:00 PM
(21) Clemson
Texas State 10/25/14 6:00 PM
ULM
(3) Ole Miss 10/25/14 6:15 PM
(24) LSU
(4) Alabama 10/25/14 6:30 PM
Tennessee
So Carolina 10/25/14 6:30 PM
(5) Auburn
(13) Ohio State 10/25/14 7:00 PM
Penn State
(20) USC 10/25/14 9:00 PM
(19) Utah
(14) Arizona State 10/25/14 9:45 PM
Washington
Nevada 10/25/14 10:59 PM
Hawaii
(2) Florida State 10/30/14 6:30 PM
Louisville
Troy 10/30/14 6:30 PM
Ga Southern
Cincinnati 10/31/14 7:00 PM
Tulane
Tulsa 10/31/14 7:00 PM
Memphis
Purdue 11/1/14 2:00 AM
(16) Nebraska
(17) Oklahoma 11/1/14 2:00 AM
Iowa State
Oklahoma State 11/1/14 2:00 AM
(11) Kansas State
(10) TCU 11/1/14 2:00 AM
(22) West Virginia
Texas 11/1/14 2:00 AM
Texas Tech
Northwestern 11/1/14 2:00 AM
Iowa
Maryland 11/1/14 2:00 AM
Penn State
Houston 7:00 PM
Chicago
Montreal 13
Ottawa 7
Saskatchewan 8:30 PM
Calgary
Hamilton 10/25/14 3:00 PM
Toronto
Brt Columbia 10/25/14 6:00 PM
Winnipeg
Hamilton 10/31/14 6:30 PM
Ottawa
Winnipeg 11/1/14 3:00 PM
Calgary
Brt Columbia 11/1/14 6:00 PM
Edmonton
Toronto 11/2/14 11:00 AM
Montreal
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

 
Close