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Eau! Prince to play Macy's in Minneapolis

By Chris Riemenschneider, Star Tribune

Last update: May 29, 2007 - 8:23 PM

Prince is offering 1,400 hometown fans the chance to be up close and personal enough to smell him -- literally. The singer will shill for his new perfume line, 3121, with an unusual performance on the eighth floor of Macy's in downtown Minneapolis on July 7, the same day as his previously announced Target Center concert.

Seats to the fragrance jam will be sold in a $250 Ultimate Prince Xperience package, which includes one ticket to both the 4 p.m. Macy's gig and the 7:30 p.m. Target Center show, plus two special-edition bottles of his eau de parfum. The package will be sold only at the downtown Macy's cosmetics counter starting Friday at 10 a.m.

Macy's has joined with Philadelphia-based Revelations Perfume and Cosmetics to create Prince's scent for women, which goes on sale July 7(7/7/07). Revelations has produced fragrance lines for semi-celebs Bethany Hamilton (a surfer) and "The Apprentice" star Stacie Golden.

The two companies are also the co-sponsors for that night's concert. Tickets go on sale Saturday at noon through Ticketmaster for $131.21, $97.77, $77.70 and $31.21. Prince's only other announced concerts for the summer are multi-night stands in Los Angeles and London, plus one high-dollar benefit show in East Hampton, N.Y.

CHRIS RIEMENSCHNEIDER