From honoring teams and coaches with money to pushing to host regular- and postseason games at its Eagan practice facility, the Minnesota Vikings have become a significant force around high school football across the state.
The NFL team helped launch an annual award for the football program of the year, now in its third year, and gives out cash awards for coach of the week and year. It also has plans to begin hosting high school games after its Twin Cities Orthopedics Stadium opens in 2018.
In addition, former Pro Bowl linebacker E.J. Henderson is in his fourth year as youth football manager working at the grass roots level.
"We've definitely stepped up our game in terms of our focus on youth football," said Lester Bagley, Vikings' executive vice president, public affairs and father of a freshman football player at St. Thomas Academy. "It's the right thing to do."
U.S. Bank Stadium became home to the football state tournament semifinals and Prep Bowl last year. It also became host for the coaches association postseason all-star game, which previously had been played in June at St. Cloud State University.
Ron Stolski, executive director of the football coaches association and now in his 44th season as Brainerd's head coach, said moving the game to December and playing it inside an NFL stadium fulfilled a vision he had for the event as far back as the 1980s.
"I don't have enough adjectives," Stolski said. "The Vikings have been outstanding, fabulous, cooperative and extremely supportive."
Earlier this fall, Stolski received the Gatorade Coach of the Week award, which includes a $1,000 donation to the Brainerd football program and, new this year, $1,000 worth of Gatorade products such as coolers, water bottles and towels. The award and financial stipend began in 2005 when Zygi Wilf bought the Vikings.