Last spring, I was playing a great game of golf. I stood on the 18th tee, and with a birdie on the final hole, I would shoot an even-par 72. I pulled out my driver one last time. Having hit 13 good drives in a row, I was super excited about telling all my friends … until I hooked my tee shot into the woods and wound up with a double bogey and a 75.
Now, I would take a 3-over-par final score any day of the week, but I was extremely disappointed with the way it happened because I knew I choked. So I called my good friend Lou Holtz and asked him for his definition of choking.
Lou said: "Choking is when you are concentrating on the result and not focusing on the execution."
He went on to tell me about one of his kickers when he coached football at Notre Dame. His teams had not lost to the University of Southern California for 10 straight years, but in the next game the kicker shanked an extra point with 90 seconds to go, costing the Fighting Irish the game.
Choking is described as anxiety or nervousness, a lack of self-confidence, extreme tentativeness under competitive pressure and a tightening of the muscles. In short, people have a mental breakdown and forget what got them there.
A prime example is this year's U.S. Open tennis tournament. Serena Williams was ready to make tennis history by winning the four major tournaments in a calendar year. She was heavily favored in her semifinal match against Roberta Vinci, who had never made it to the semifinals of a major tournament. Serena cruised through the first set. Suddenly the wheels came off, and she lost to her unranked opponent.
Choking doesn't only happen in sports. It also happens in business and all facets of life. It can happen to the top sales rep who botches a million-dollar sale or the seasoned customer service rep who messes up an important account.
Dr. Alan Goldberg is an expert on mental toughness and choking. He has seven guidelines to help loosen the grip that choking may have on you, which he refers to as the First Aid for Choking. Think of it as a businessperson's Heimlich maneuver.