Raising $5 million for contemporary art is tough anytime, but doing it in a recession is a real feat. Eric Dayton credits his success in bringing that much to the Minneapolis Institute of Arts to his own naivete and the ideas and enthusiasm of many others.
The museum announced last week that during the past eight months about 30 people had given it $5 million worth of international contemporary art, or cash to buy art. The 25 artworks, which will be incorporated into the galleries during the next few months, amplify ideas and themes found in the museum's traditional collections
The additions include a video installation about landscape and migration by American artist Doug Aitken; a room-sized sculpture about exile by Iranian-born Minneapolis-based artist Siah Armajani, and mural-sized images by German photographer Thomas Struth. Many of the pieces inject timely topics, multi-cultural themes or mixed race imagery into galleries long dominated by Euro-American subjects.
"In just a few months this has brought us a contemporary collection, which is terrific," said Kaywin Feldman, the museum's director. "It's also attracted new audiences along with some new patrons and -- a lovely surprise -- it's reanimating the rest of the collection. People want to look more and discover something new."
Fast-track teamwork
As the youngest member of the museum's board of directors, Dayton, 30, spearheaded the initiative with Elizabeth Armstrong, who was hired in 2008 as an assistant director of the institute and its first curator of contemporary art.
"I'd never done this before so I had no idea how to go about raising this amount of money," said Dayton, the eldest son of gubernatorial candidate Mark Dayton. "Maybe I benefited from the naivete of thinking that we could pull it off on a short timeline. A lot of people got caught up in it and it was a lot of fun."
Armstrong sparked the campaign with two programs this spring: "Art Re-mix," which plunked contemporary pieces into traditional galleries, and "Until Now," a show of post-1960 art on loan from artists, galleries and collectors around the world.