Target was apparently trying to be cute. But some consumers have taken to social media to complain that the "Obsessive Christmas Disorder" sweater the Minneapolis-based retailer began selling in recent weeks is offensive.
Disappointed to see this at Target. OCD can be crippling, and I feel like stuff like this marginalizes it. pic.twitter.com/ioa2lJSRhS— Taylor (@taylorriffic_w) November 6, 2015
they're selling these at target and as someone who has struggled with OCD for six years im pretty pissed off pic.twitter.com/EUaR0Oflfg— dean winchester (@philsadelphia) November 3, 2015
Of course, Target didn't invent the phrase, which is a riff off of obsessive-compulsive disorder, which affects about 2.2 million Americans. A cursory Google search finds goods with "Obsessive Christmas Disorder" being sold on other sites such as Amazon, Etsy and Cafe Press. But some critics say Target should hold itself to higher standards.
Still, Target is sticking by the shirts and has no plans to remove them.
"We never want to disappoint any of our guests and apologize for any discomfort," Joshua Thomas, a Target spokesman added in an email.
The reaction, as you might imagine, has been mixed. Not everyone agrees that Target went too far with the sweater.
@Adweek @Target i have OCD and i literally do not care about this tbh— nick? (@NICKWALSH) November 9, 2015