Minnesota is a unique health care market, where nonprofit managed-care organizations are at the forefront of significant changes.
Blue Cross and Blue Shield of Minnesota is the largest and oldest provider of health coverage in the state, dating to 1933. We are a hometown company in a state with a long history of making public health a top priority. We also have the privilege of collaborating with other local health plans at a level not seen in many other states.
Minnesotans rightfully expect us to compete in business but work together on initiatives to improve all areas of health.
Public insurance programs are a key area where health insurance organizations are engaged in healthy competition while sharing a commitment to bettering community health. The state decided it was in the public interest to require competitive bidding for administering these programs in order to obtain the best services at the best value.
Beginning in 2011, the Department of Human Services (DHS) started to implement major changes in how managed-care organizations would be selected as administrators of the state Medicaid and MinnesotaCare programs. Plans would have to submit detailed proposals with pricing quotes and details on initiatives designed to drive greater value for the state. The first round of competitive bidding covered only the seven Twin Cities counties. The second round expanded to 27 counties. The most recent round, this year, placed all 87 Minnesota counties out for competitive bid.
Blue Plus, the HMO arm of Blue Cross, submitted proposals in all three rounds. Going in, each year, we understood that direct competition came with the very real risk we could lose members and lose business through this process.
In the second round, in 2013, the worst-case scenario happened to us. Of the 27 counties placed out for bid, Blue Plus was awarded none. We were shocked. Having to discontinue administering these programs in areas of the state that we had served for decades was hard to accept. In that moment, it would have been very easy for us to blame the process for our loss. Instead, our organization took it as a challenge to evaluate where Blue Plus fell short. It was clear that in order to earn the right to serve Medicaid and MinnesotaCare enrollees, we simply had to do better. It's what informed our approach to developing a more competitive proposal for the statewide bid this year.
All bidders this year were provided clear instructions as to what the state was expecting in quality, service, cost and capabilities. It was clear how that information would be rated and evaluated by DHS.