Business: Senior-care consultants conduct needs assessments, outline options and oversee services for the aging parents of adult children.

Founded: 2003

Headquarters: Operates a virtual (Web-based) business.

Web: www.riseforseniors.com

Employees: Four

Executives: Susan Buelow, vice president of finance; Marge Brchan, vice president of operations; Connie Dreyer, president; Marilyn Chambers, vice president for education.

2007 revenue: $100,000

Strategy: Increase marketing and pursue other avenues for raising awareness in a large and growing market for senior care services.