In the mid-1970s, the coolest person I knew was Jimmy Walz, who had cool suits and a cool car (Peugeot 504 Diesel with a sunroof), a lucrative job that did not encumber his days and a restless, popping energy that powered his nights.
Jimmy loved going to bars and listening to bands, so much that at one point he bought a bar and at another he started a band.
What he did not do, in those days, was go out on Saturday nights. "Saturday night is for amateurs," he would explain.
Jimmy stayed home and watched the comedy lineup on CBS because it was too good to miss. (This was back when, if you didn't see a TV show when it aired, you missed it.)
That says it all. Mary Tyler Moore was not cool. The character she played was not cool. The comedy lineup she anchored — which included "The Bob Newhart Show," which she also produced — was not cool. But somehow, Moore and Co. stood the whole idea of watching TV on Saturday night on its head, so it became cool.
Moore, who died last week, played a classic type that we need more of right now. She was part of a long parade of decent do-rights that has also included Alex Reiger ("Taxi"); Jimmy Stewart as Jeff Smith (in "Mr. Smith Goes to Washington"); Newhart's nebbishes; Leslie Knope (of "Parks and Recreation"); Jimmy Stewart again as George Bailey ("It's a Wonderful Life"), and, right now, the "Unbreakable Kimmy Schmidt," who might as well be Mary Richards' loopy granddaughter, right down to the adorable overbite.
These characters live in the middle, where we live. They're not the smartest, the funniest or the hottest. They might not even be the most virtuous, although they generally are surrounded by knaves.
As Laura Petrie on "The Dick Van Dyke Show," Moore was a sweetheart, not a siren. She told "Fresh Air" host Terry Gross that "women liked me. They were not envious of the fact that their husbands had a crush on me. And this was an odd thing because they were also able to identify with me as a friend, as a girlfriend."