Women of the late 1940s apparently tended to dish out tension, irritability and hecticness. Josephine Lowman, whose syndicated column appeared in the Minneapolis Star, here advised ladies to avoid such negative energy in dealing with their men. Gentlemen, skip to the end for a few cost-effective tips on how to treat your lady.

Let’s Talk About What Men Like



If we knew all there is to know about others, the excitement of variety in those we like and love would be completely lost to us.

  You look marvelous, dear: This cunning little number, priced at just $7.95, appeared in a Donaldsons ad adjacent to the Lowman column.

We cannot place all men in one classification for instance, but there do seem to be certain general characteristics.

Most men like to read the newspaper without interruption.

Most of them hate emotional discussions of all kinds and do not like to “talk it out” like women do.

They do not like to build air castles unless they have the cash in hand to back up the realization. They appreciate the light touch and become grim when they meet tension and irritability and hecticness.

Most men do not like to look at all different in their attire from the usual pattern.

Most men are anxious for appreciation in their homes and feel frustrated unless this is expressed. After all, they battle the world all day and want peace at home.

Most men react to the spiritual atmosphere which the woman in the home created.

Just a few hints now for the man. He can make his wife very happy without spending much money if he will remember the occasional bouquet, if he is thoughtful in dozens of little ways which cost nothing but thought and a little effort; the telephone call when he is to be late, a considerate attitude toward her small wishes, the things he says to her when he tells her he loves her and thinks she is charming.

Too many of us wait, too, until it is too late to put these things into words. It costs nothing and gives much happiness.