Blue Cross and Blue Shield of Minnesota and HealthPartners are joining the state's MNsure exchange in offering a special enrollment period so people who buy individual health plans can take advantage of new rebates offered by the state.
On Saturday, MNsure officials announced a special enrollment period that effectively extends from Jan. 31 to Feb. 8, the deadline for people to buy 2017 coverage through the government-run exchange.
Individual market consumers have the option of buying through MNsure or directly from health plans, so the moves announced Monday by the insurers will bring parity between the exchange and "off-exchange" markets.
The special enrollment periods (SEP) apply only to the state's individual market, where about 5 percent of state residents buy coverage. The market has been rocked this year by premium spikes that prompted lawmakers last week to provide 25 percent rebates to certain people who buy the coverage.
"The SEP will apply to our off-exchange products," said Catherine Scott, a spokeswoman for Bloomington-based HealthPartners, in a statement.
The Blue Cross HMO called "Blue Plus will mirror the MNsure special enrollment period," said Jim McManus, a spokesman with the Eagan-based insurer, in a statement.
The individual market primarily serves the self-employed and those who don't get coverage from employers or a government program.
The market has undergone significant changes since 2014, when the federal Affordable Care Act started blocking insurers from denying coverage to people with preexisting health problems. Some insurers have struggled to make the business profitable, with some boosting premiums and others withdrawing from the market as a result.