Some years ago, I became an undercover car salesman at two different dealerships in Southern California, as part of an investigative series for an automotive website.
While I posed as a "green pea" — the nickname for a beginner car salesperson — the sales managers freely revealed their secrets to me so that I would move the metal.
Here are just a few of the things I learned and how you can safely navigate the car-buying process.
1. Test-drive your car salesperson. I met many honest, intelligent, helpful car salespeople. But the work of these "good apples" was often spoiled by a rotten batch of uninformed sales stereotypes — not to mention some manipulative and even underhanded dealership managers.
I like to tell people that they should test-drive car salespeople before they test-drive the car. Here are a few things to ask yourself: Are they informed about the cars they are selling? Do they listen well and respond to your questions? Will you feel comfortable negotiating with them?
2. Check the 'book' value.
This one little data point would provide an amazing amount of protection. But as an undercover car salesman, I had to stand by and watch trusting, ordinary buyers overpay for their new cars.
So take a moment and check a pricing guide such as Edmunds or Kelley Blue Book for the current market value of the car you want. Bring this information with you.