There is plenty of talk about healthier options when it comes to the school lunch programs, but I'm going to leave that alone for the time being and focus on an area where many families have the greatest leeway as well as the greatest opportunity for making real change for better health – breakfast.
Unfortunately for the American diet in the long run, Dr. Kellogg provided us with what turned into a rather empty gift when he introduced the first breakfast cereal back in 1894. Since then, puffed, flattened, baked, extruded, sweetened, salted, vitamin-stripped and synthetically vitamin-amended grains have found their way into the daily breakfast bowl, often to the detriment of our teeth, energy levels, waist-line and wallet. Breakfast cereals are one of the biggest losers in our shopping basket with the one of the highest price tags per serving - low on nutrition, high in sugars and sodium, and far from their original form as a whole food (the whole grain marketing being a huge misnomer), they are an empty source of calories with negative side effects.
The Rudd Center for Food Policy and Obesity conducted a study that showed that the 10 worst breakfast cereals for children are also the ones most vigorously marketed to children - to the tune of more than $156 million dollars per year. It is now becoming clear that diets with an excess of sugar and refined carbohydrates are the biggest contributor to the unfortunate but growing trend of childhood and adolescent obesity. Listed below are the biggest offenders, but in fact all sweetened cereals - organic or not - are on the list of low nutritional-value foods.
1. Kellogg - Corn Pops (or Pops) - Chocolate Peanut Butter
2. Quaker - Cap'n Crunch - w/ Crunchberries
3. Kellogg - Special K - Chocolatey Delight
4. Kellogg - Special K - Blueberry
5. General Mills - Reese's Puffs