Who: Football players, other athletes and students.

What: Dress shirts, ties and dress slacks each Monday and Wednesday.

Requirements: Wear dress clothes, either their own or borrowed from the school's large wardrobe of dress clothes, which was acquired through donations or purchased on funds raised through the crowdfunding site GoFundMe.

Rewards: Each week football players are required to take a selfie wearing dress clothes and post it online, either on the team Twitter page @CooperHawksFB or the Facebook site Dressing4Success. Whoever gets the most "likes" gets a $20 gift card to Big Louie's in Crystal.

Quote: "We're changing a culture. If someone gets 250 likes, that means 250 people saw the positivity in our message." — Hawks football coach Willie Howard.