Some hospitals are trying a new tactic to attract patients: free hernia screenings.
One Illinois hospital raffled off tickets for a smart speaker to entice people to get their abdomens checked by a surgeon, while an Indiana hospital offered a chance to win dinner at a chophouse.
Announcements for screenings in Colorado and Maryland warned about "life-threatening" complications if hernias are left untreated. And hospitals in Georgia and California included a chance to "test-drive" a surgical robot.
Hospitals say such screenings provide valuable education about treatment options for the common medical condition, in which part of the intestine protrudes through a weak spot in the abdominal wall.
But no research has been done on hernia screenings, and some experts worry that these outreach efforts could lead people to get operations they don't need. University of Michigan Medical School associate professor Dr. Dana Telem said, "Even with the best intent, it makes me worry about the unintended consequences down the line."
An estimated 1.6 million groin hernias are diagnosed and 500,000 are surgically repaired annually in the U.S., according to the Centers for Disease Control and Prevention. Some 27% of men and 3% of women are expected to have a groin hernia — the most common type — during their lifetimes.
Hernias can cause pain and bulges, and many patients opt to get them fixed with surgery. Surgery can also prevent a rare but serious condition called strangulation, in which a hernia can entrap the intestine and cut off blood flow, requiring emergency surgery.
However, groin hernia repairs leave as many as 12% of patients with chronic pain that can be debilitating, a 2016 study said.