A volcanic eruption seemed the last thing Iceland needed.
In 2008 a bank scandal pushed the country's economy to the brink of bankruptcy, causing the value of its currency to plummet and leaving Icelanders owing the United Kingdom and the Netherlands more than $5 billion. Then in April a volcanic eruption caused the biggest shutdown of air travel since World War II.
"You wanted cash, but we just gave you ash," became a popular logo on T-shirts, bumper stickers and Facebook pages.
There's been an upside to the country's economic and geologic turmoil: tourism.
Once among the most expensive places in the world for travelers, the country has become much more affordable since the devaluation of the country's currency, the krona. Lonely Planet guidebooks put Iceland at the top of its list of best destinations for 2010.
And now "volcano tourism" has skyrocketed.
"I think people will still want to see where it all happened," said Solveig Pétursdottir, marketing director for Reykjavik outfitter Arctic Adventures. "If you go to Paris, you go to the Eiffel Tower."
Pétursdottir said that the upside to the 40 to 50 percent drop in the value of its currency since 2008 has been a steady increase in tourism. The company expects to break records this summer. Many hotels, tours and rental car companies are nearly fully booked for the summer.