Contenders scrimmage in Super Bowl bid

  • Article by: ROCHELLE OLSON , Star Tribune
  • Updated: March 22, 2014 - 12:56 PM

The Twin Cities leaders directing the 2018 bid have until April 1 for their submission.

hide

This image released Friday by the Minnesota Vikings shows the Metrodome drawn to scale in front of a rendering of the new $1 billion stadium. The Vikings say they released the drawing as part of the team’s “continued effort to increase excitement” for the new stadium expected to open in 2016.

If the economic benefit of hosting a Super Bowl doesn’t get an enthusiastic enough reaction, the crew seeking hometown support — both money and muscle — to hold 2018’s big game in Minneapolis will appeal to civic pride.

In four years, the Minnesota Vikings will be playing in a new $1 billion stadium and the Twin Cities will have a new face to show the world. That’s the main message from three business leaders appointed by Gov. Mark Dayton to direct the Twin Cities’ 2018 bid.

In the days leading up to the game, those eager visionaries say new light-rail lines would ferry visitors among activities sites in Minneapolis, St. Paul and Bloomington. A redone Nicollet Mall would become NFL Boulevard. Visitors could stroll through a new public park and development flanking the stadium on the eastern edge of downtown. And by then, the Mall of America will have doubled in size.

“We’re so excited. When I did this before, we didn’t have any of that,” said Marilyn Carlson Nelson, the former Carlson Cos. CEO who led the successful effort to bring the 1992 Super Bowl to town.

Competition for the game is tough. Two other finalist cities are recent winners. Indianapolis hosted the 2012 Super Bowl and New Orleans had the game last year, so they have more recent experience in putting together winning bids. New Orleans, a tourist mecca, wants to host the ’18 game as part of its tricentennial celebration.

As Carlson Nelson woos Twin Cities hospitality operators and leaders like those she spoke to earlier this month, Ecolab CEO Doug Baker and U.S. Bancorp Richard Davis are working for corporate cooperation. Some 25 leaders from the Twin Cities’ top 40 corporations convened with Baker and Davis last week at the Vikings’ new stadium preview center across from the Metrodome.

As the movers and shakers got a look at models of the new stadium and luxury seats, Baker and Davis made a pitch for the corporate money and volunteers the city would need to put on a Super Bowl.

It wasn’t hard. “We basically preached to the choir,” Davis said.

Others may be skeptical about the financial benefits of a Super Bowl, but they are not. “If this were an economic loser, he and I wouldn’t be on board,” Baker said of himself and Davis.

In late January, Dayton appointed the three to lead the steering committee to work toward bringing the Super Bowl to Minneapolis.

“Richard and I knew nothing about this process the day the governor called,” Baker said.

They’ve since become immersed, especially as the April 1 deadline to submit the bid approaches. Two “big buckets” of work are being done now, Davis said. One is putting together the bid, and the other is lining up support. Carlson Nelson said the bid process comes with 200 pages of guidelines from the NFL.

They’ll get another shot to make a pitch in mid-May, when a Minnesota contingent will travel to New York City to meet with members of the NFL Super Bowl Committee to fine-tune the bid.

“The NFL has stated clearly they want three fantastic bids,” Davis said.

Davis and Baker also must come up with $20 million to $40 million in local sponsorships needed to pay for numerous events, venues and accommodations, including transportation for operations personnel and the public, a media center and facilities, a local NFL headquarters and team hotels, temporary seating and gameday expenses, and host-committee costs for administration and management. Corporations also will need to provide volunteers, he said.

“People want this back,” Baker said of the Super Bowl. “The math is clear — 100,000 people from out of town coming here in February — which would not be our peak season.”

Carlson Nelson said one can debate the economic boost of hosting the Super Bowl, but not the value of the publicity that would go with it. “We get exposure we could never pay for,” she said. “It’s a wonderful way to get thought leaders, key opinion leaders and corporate leaders to come to Minnesota.”

Playing host to such a major event would stamp the city as “Class A,” she said. “They come to Minnesota and they see what we do here.”

Chocolate mallards

Part of shaping the bid is working with a theme and telling the story of this community. Carlson Nelson’s efforts in that arena for the 1992 bid remain legendary.

She came up with a plan to place solid chocolate mallards in the hotel rooms of each team owner to represent the flavor of the state’s bid — a great game, and wildlife. Unfortunately, many of the duck beaks broke off in transit to Minnesota. She repaired them with egg whites and the help of a hotel chef.

“We wanted to have them think of Minnesota as creative and fun,” she said. At subsequent sessions with the owners, Carlson Nelson became known as the “duck lady.”

This year’s bid doesn’t have a brand — catchphrase, motto or slogan — yet, but it’s already being worked on.

“If we lose, it will not be because we didn’t give it everything,” Davis said.

 

Rochelle Olson • 612-673-1747 Twitter: @rochelleolson

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Golden State 99 FINAL
Cleveland 110
Oklahoma City 113 FINAL
Phoenix 117
Vancouver 3 FINAL
Buffalo 6
Arizona 3 FINAL
NY Rangers 4
Montreal 5 FINAL
Columbus 2
Philadelphia 2 FINAL
Toronto 3
Chicago 3 FINAL
Florida 0
St. Louis 2 FINAL(SO)
Winnipeg 1
Minnesota 4 FINAL
Nashville 2
Ottawa 1 FINAL
Los Angeles 0
Detroit 3 FINAL
San Jose 2
Northern Ky 78 FINAL
Kennesaw St 53
East Tenn St 73 FINAL
Citadel 74
Winthrop 50 FINAL
Campbell 65
Delaware 58 FINAL
Drexel 44
Jacksonville St 57 FINAL
Eastern Ky 63
Northeastern 65 FINAL
Elon 72
Sacred Heart 90 FINAL
Fair-Dickinson 85
Western Carolina 49 FINAL
Furman 53
Char Southern 81 FINAL
Gardner-Webb 91
Western Ill 66 FINAL
IUPUI 71
Nebraska Omaha 73 FINAL
IUPU-Ft Wayne 67
Radford 69 FINAL
Liberty 80
St Francis-NY 74 FINAL
Long Island 69
Wofford 76 FINAL
Mercer 72
Minnesota 96 FINAL
Michigan State 90
High Point 75 FINAL
UNC-Asheville 71
Samford 67 FINAL
UNC Greensboro 81
Nebraska 57 FINAL
Ohio State 81
Wagner 59 FINAL
Robert Morris 91
Mount St Marys 60 FINAL
St Francis-PA 63
Houston 54 FINAL
Temple 66
Vanderbilt 73 FINAL
Tennessee 65
Chattanooga 86 FINAL
Va Military 82
Milwaukee 61 FINAL
Wright State 58
Coastal Carolina 69 FINAL
Presbyterian 80
Central Conn St 69 FINAL
Bryant 77
Ga Southern 77 FINAL
Appalachian St 58
SIU Edwardsville 61 FINAL
Austin Peay 64
Green Bay 72 FINAL
Ill-Chicago 67
Texas-El Paso 60 FINAL
Louisiana Tech 77
FIU 69 FINAL
Marshall 87
Rider 63 FINAL
Monmouth 60
Eastern Ill 57 FINAL
Murray State 65
Charlotte 65 FINAL
North Texas 81
North Dakota St 58 FINAL
Oral Roberts 74
Old Dominion 63 FINAL
Rice 54
TX-San Antonio 66 FINAL
Southern Miss 70
UT Martin 69 FINAL
Tennessee St 52
Fla Atlantic 68 FINAL
Western Ky 71
Northern Ariz 85 FINAL
North Dakota 75
Grand Canyon 70 FINAL
Chicago State 74
Utah Valley U 50 FINAL
UMKC 69
ULM 75 FINAL
South Alabama 57
Texas-Arlington 80 FINAL
Arkansas State 81
Georgia State 83 FINAL
Ark-Little Rock 92
Troy 61 FINAL
Texas State 67
Arizona 82 FINAL
Colorado 54
SMU 66 FINAL
Memphis 57
Tenn Tech 73 FINAL
Morehead State 86
Rutgers 85 FINAL
Purdue 92
Southern Utah 67 FINAL
Northern Colorado 77
Montana State 68 FINAL
Eastern Wash 92
UC Davis 60 FINAL
UC Santa Barbara 74
UC Irvine 63 FINAL
Cal Poly 56
Cal State Fullerton 72 FINAL
CS-Northridge 82
Montana 87 FINAL
Idaho 92
BYU 82 FINAL
Portland 69
Pacific 64 FINAL
Santa Clara 57
Arizona State 41 FINAL
Utah 83
San Diego 39 FINAL
Gonzaga 59
St Marys-CA 84 FINAL
San Francisco 53
Oregon State 48 FINAL
Stanford 75
Long Beach State 59 FINAL
Hawaii 78
Rice 68 FINAL
Old Dominion 83
Manhattan 67 FINAL
Monmouth 84
Georgia Southern 39 FINAL
Appalachian St 66
Marshall 74 FINAL
FIU 50
TX-Arlington 62 FINAL
Arkansas State 67
ULM 45 FINAL
South Alabama 38
Troy 75 FINAL
Texas State 59
Georgia State 39 FINAL
Ark-Little Rock 56
William & Mary 84 FINAL
Coll of Charleston 55
Delaware 68 FINAL
UNC-Wilmington 71
UMBC 41 FINAL
Maine 61
UMass Lowell 72 FINAL
Vermont 64
Albany 65 FINAL
Hartford 50
Stony Brook 68 FINAL
Binghamton 59
Boston College 60 FINAL
(8) Louisville 77
(23) Syracuse 60 FINAL
Clemson 55
(16) Duke 62 FINAL
Georgia Tech 71
Florida 53 FINAL
Alabama 49
NC State 52 FINAL
(9) Florida State 72
Miami-Florida 59 FINAL
Wake Forest 60
LSU 57 FINAL
Ole Miss 58
(11) Miss State 50 FINAL
(2) South Carolina 69
Fairfield 74 FINAL
Iona 62
Marist 58 FINAL
Saint Peters 66
Quinnipiac 91 FINAL
Rider 53
Virginia 70 FINAL
(15) North Carolina 72
Pittsburgh 59 FINAL
(4) Notre Dame 87
Ohio State 88 FINAL
Penn State 70
Massachusetts 60 FINAL
Dayton 69
(22) George Washington 81 FINAL
Richmond 69
Saint Louis 53 FINAL
Rhode Island 68
Wright State 74 FINAL
Detroit 59
Green Bay 70 FINAL
Oakland 55
Western Ky 85 FINAL
Florida Atlantic 74
Indiana 72 FINAL
(5) Maryland 83
North Texas 46 FINAL
Charlotte 71
Central Arkansas 64 FINAL
Sam Houston St 56
SE Louisiana 60 FINAL
Northwestern St 71
Nicholls 63 FINAL
New Orleans 68
Incarnate Word 44 FINAL
Stephen F Austin 58
Denver 68 FINAL
No Dakota State 87
IUPU-Ft Wayne 61 FINAL
Nebraska Omaha 70
IUPUI 53 FINAL
South Dakota 69
Lamar 77 FINAL
McNeese State 98
Western Ill 49 FINAL
South Dakota St 69
Missouri 70 FINAL
(12) Texas A&M 69
(13) Kentucky 56 FINAL
Arkansas 51
(20) Rutgers 60 FINAL
(25) Northwestern 80
Southern Miss 61 FINAL
TX-San Antonio 59
Wisconsin 74 FINAL
(17) Iowa 78
North Dakota 68 FINAL
Northern Ariz 72
Northern Colorado 88 FINAL
Southern Utah 66
Louisiana Tech 0 Postponed
Texas-El Paso 0
Eastern Washington 53 FINAL
Montana State 63
Idaho 68 FINAL
Montana 81
Auburn 70 FINAL
Vanderbilt 58
(6) Tennessee 70 FINAL
Georgia 59
Gonzaga 62 FINAL
San Diego 75
USC 48 FINAL
Washington 60
Portland 63 FINAL
BYU 65
(24) California 74 FINAL
Oregon 59
(19) Stanford 69 FINAL
(7) Oregon State 58
Chicago State 49 FINAL
Grand Canyon 73
UMKC 51 FINAL
Utah Valley U 61
San Francisco 65 FINAL
St Marys-CA 62
UCLA 74 FINAL
Washington St 69
Santa Clara 75 FINAL
Pacific 87
CS-Northridge 65 FINAL
Cal State Fullerton 53
UC Santa Barbara 47 FINAL
Cal-Irvine 57
Hawaii 47 FINAL
Long Beach St 46
Cal Poly 68 FINAL
UC Davis 50
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

Date/Opponent Time W L Score
2014 preseason     
Aug 8 - vs. Oakland 7 pmX10-6
Aug 16 - vs. Arizona 7:30 pmX30-28
Aug 23 - at Kansas City 7 pmX30-12
Aug 28 - at Tennessee 7 pmX19-3
2014 regular season     
Sep 7 - at St. Louis NoonX34-6
Sep 14 - vs. New England NoonX30-7
Sep 21 - at New Orleans NoonX20-9
Sep 28 - vs. Atlanta 3:25 pmX41-28
Oct 2 - at Green Bay 7:25 pmX42-10
Oct 12 - vs. Detroit NoonX17-3
Oct 19 - at. Buffalo NoonX17-16
Oct 26 - at Tampa Bay NoonX19-13 ot
Nov 2 - vs. Washington NoonX29-26
Nov 9 - Bye
Nov 16 - at Chicago NoonX21-13
Nov. 23 - vs. Green Bay NoonX24-21
Nov. 30 - vs. Carolina NoonX31-13
Dec 7 - vs. NY Jets NoonX30-24 ot
Dec 14 - at Detroit 3:25 pmX16-14
Dec 21 - at Miami NoonX37-35
Dec 28 - vs. Chicago NoonX13-9

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: With Adrian Peterson's suspension overturned, what should the Vikings do?

Weekly Question

ADVERTISEMENT

 
Close