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Mid-day talker: Retroactively, the U of M officially didn't lose money on football beer sales

Posted by: Michael Rand under Gophers Updated: May 15, 2013 - 11:56 AM


Back in November, we wrote about David Kahn's attempt to undo all past Wolves wrongs, in Quantum Leap-like fashion.


The Brandon Roy and Josh Howard leaps didn't quite work out ... so maybe a different local sports entity will have better luck undoing past wrongs.

The U of M has already wiped away some of the bad taste from last fall's decision to buy its way out of a 2013-14 contract with North Carolina (for $800,000) by scheduling another BCS foe, TCU, for 2014-15 (in a financially beneficial deal).

Now the common question "how can anyone lose money selling beer," as the Gophers did in 2012 at TCF Bank Stadium, has officially been rendered moot. Granted, it took a check for $37,000 from ARAMARK to turn red to black, but so be it. Mike Kaszuba wrote about the details in today's paper, and the U made it official in a press release shortly before noon.

The University of Minnesota athletic department and its food and beverage services provider, ARAMARK, have agreed to amend the contract for alcohol sales revenue distribution at TCF Bank Stadium. ARAMARK has agreed to pay the university an additional $37,000 for the 2012 season, resulting in a net profit of $21,000. ... The original ARAMARK contract included a commission structure for alcohol sales in premium seating areas only. It did not include a separate revenue sharing structure for general seating areas. After reviewing the initial season’s sales, both parties agreed to amend the contract to ensure Gopher Athletics earned a more reasonable share of the sales revenues. “This agreement enhances the partnership between Gopher Athletics and ARAMARK,” said Minnesota Director of Athletics Norwood Teague. “This contract benefits both organizations and ensures the university gets a more appropriate share of revenues from the expansion of alcohol sales to the entire stadium.”

So North Carolina and the beer problem have been eradicated. If Teague can leap back to 2003 with a game plan to successfully defend Michigan screen passes -- or at least ensure current head coach Jerry Kill gets into position to win a program-over-the-hump game and does so -- we'll officially say he is Quantum Leaping.


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