Summit Brewing's new packaging aims to tell "visual stories." Its India Pale Ale, named for the Norse god Saga, depicts her with Odin.
., Summit Brewing
Summit unveils new look for its beer
- Article by: MIKE HUGHLETT
- Star Tribune
- January 8, 2014 - 8:26 PM
Summit beer will have a new look this year, its packaging art freshened with visuals depicting Minnesota landmarks and the craft brew’s ingredients.
St. Paul-based Summit, Minnesota’s largest and oldest dedicated craft brewer, said Wednesday that the new packaging art will be phased in gradually over 2014.
Summit partnered with Minneapolis-based Duffy & Partners, a corporate design shop, to develop “visual stories” to grace bottles of beer. For instance, Summit Red IPA’s label includes a canoe on a serene lake with a hop bud as the sun.
“The new packaging art commemorates a busy time for us,” Mark Stutrud, Summit’s president and founder, said in a news release. “Just within the last year, we’ve released several new beers, doubled our capacity with a cellar expansion, and bought a new space for warehousing, offices and, eventually, a canning line.”
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