Vikings unveil new logo ... sort of
- Blog Post by: Dan Wiederer
- February 14, 2013 - 1:14 PM
Remember those nights where you'd have eight, maybe 10 Coors Lights, then throw a dollar into the "Photo Hunt" machine on the bar just for added amusement?
Well, we've got a free challenge for you here on the Access Vikings blog -- beverages optional.
Can you spot the differences between the Vikings old logo and their brand new logo, which the franchise is insisting "speaks to the direction the team is heading while still preserving the tradition of the Norseman"?
Give it a quick look.
Yep, the one on the left is the Norseman of the past. The one on the right if the Norseman of the future.
And yes, the Vikings made this grand announcement to season ticket holders first on Thursday morning. And now they have the announcement up on their website.
So now we get to the spoiler alert. If you're not ready for the answers, stare at those logos again. Now here, per the Vikings, are the five distinct differences:
1) Horn Shape
The shape of the horns has been adjusted and the shading in the horns has changed.
2) Horn Base
The base of the horn now resembles the horn on the players’ helmets.
3) Face Detail
Thicker lines have been added to the mustache and face.
4) Vikings Gold
The Vikings Gold is now brighter and less brassy.
5) The Braid
The braid has been shortened, resulting in a reduced logo height.
And here's the organization's explanation for why these changes are being implemented now:
As the Vikings transition into the drafting of plans for the new stadium and the prevalent Norseman usage throughout that facility, the team realized this is the appropriate time to make these logo enhancements. The evolution will not happen overnight; Vikings fans can expect to see both versions of the logo during the transition period, but the enhanced mark will be noticeable immediately throughout vikings.com. Merchandise with the enhanced Norseman could be available as early as March. ... We are looking forward to many exciting changes for our team and fans in the next few years, leading up to the opening of our new stadium. These logo enhancements are just the beginning...
Man, if this is just the beginning, who knows what might be in store next?
Eventually, we can circle back to the topics of Percy Harvin's future and Leslie Frazier's contract. For now, enjoy the change.
© 2013 Star Tribune