The Twins didn't trade away players at the deadline because they think they can still win the division. They didn't trade for players because they don't want to pay the high prices required for them to acquire a bullpen arm when they're in the fourth place in the division on Aug. 1.

They're stuck in the middle. I've heard outrage from both sides, that the Twins should have traded their players headed to free agency, and that they should have sold out trying to win this year.

I'm just not surprised that they did neither. To trade an everyday player or a prospect for a reliever could damage their long-term plans without dramatically increasing this team's chances of winning. to trade away Michael Cuddyer, their most valuable player on the trade market, when they're still in contention would be one way of telling fans not to show up at Target Field for the rest of the season.

From a purely logical standpoint, I believe the Twins should have traded Cuddyer. But the Twins care about their clubhouse culture and rewarding the right players, and Cuddyer is the best organizational player they've had, in terms of being a personification of everything they teach and value, in a long time.

We all begin our evaluation of teams by gauging their ability to win a championship, but there is more to sports than that. If keeping Cuddyer, Jason Kubel and Matt Capps around gives this team a chance to win the division and encourages people to buy tickets, then maybe this is the right approach.

I'm on record saying I would have sold pieces off to try to rebuild the franchise's talent base. But while I disagree with the Twins' decision, I also, on a gut level, like it when franchises stubbornly insist on winning, and keep trying to keep a good thing going.

As for the Vikings, this is a strange set a circumstances. They have a first-year coach, a free-agent quarterback trying to learn the offense in a short period of time, a new offensive coordinator, and a slew of very good players who might not have many effective years left in their legs.

Like the Twins, the Vikings are stuck in the middle. To win nine or 10 games, they'll need surprising performances from Donovan McNabb, Bryant McKinnie, John Sullivan, Steve Hutchinson, Cedric Griffin, Jared Allen, Brian Robison...just about every veteran on the team.

How many of their best players are sure things, presuming good health? Adrian Peterson, Chad Greenway, Antoine Winfield...and that's about it. All of their other name players are either aging or coming off disappointing seasons or injuries.

So why should the Vikings avoid a true rebuilding process? Because sport is unpredictable. I still don't think the Bears were all that good last year, but they wound up on the right side of the Calvin Johnson ruling, got to face the Seahawks in the playoffs and suddenly found themselves with a chance to win the NFC title game against the team that would eventually win the Super Bowl.

So my attitude toward the Vikings is the same as it is toward the Twins: It might be smart, in a clinical sense, to rebuild, but neither franchise is willing to give up. And there's something to be said for trying to win every year, regardless of the circumstances. Remember: Rebuilding sounds good until you try it and it doesn't work.

-News just broke, via ESPN, that Randy Moss is retiring.

I think the Vikings should hold a ceremony to honor him. He can stand on a podium at FedEx Field in Washington, D.C., and then, as he begins his speech, everyone can walk off, and into the locker room.

And then Matt Birk can finally beat him up.

-Upcoming: I'll be on 1500espn at 2:40 today with Pat and Phil, then on with Phunn in the 6 o'clock hour. I'm also hosting the Phunn House on Tuesday night from 6-8:30 on 1500.

I'm in Mankato until Tuesday afternoon, and I'll tweet as warranted at @Souhanstrib.