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“When you talk about Don Draper, it’s a vision he has late at night, or in his gut, that speaks to the art,” said Caguin. “We’re definitely in a world that has no shortage of science — there’s data to support the data these days. But at the end of the day there’s no science that will move you, and that’s where art will always play a role.”
Hart, true to his title as creative cochair, concluded that creativity is more about institutions than individuals.
“‘Mad Men’ paints this picture of creativity coming from one person’s creative genius mind and everyone waiting and hoping to take advantage of it. We’re living in an era that is shifting toward creative not being this magical blessed thing; it does not emanate from an individual but comes from cultures. … It’s better, but less dramatic, less romantic, but that’s the reality of innovation.”
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