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“They are raising the level of professionalism in an area not known for professionalism,” Hopkins said. “They are creating a career program for their employees,” which can save money, ensure quality and create a better experience for the customer.
Punch’s timing of the event on a day where attention was on poor pay in the industry could also create a “halo effect” that works to attract a particular customer, Hopkins said.
Count Jacobs among those who choose where they spend money based on how businesses treat their employees. She recently stopped ordering pizza from another local operation because of the anti-worker lobbying it did.
“If employers want people to value their job, the jobs have got to be more valuable,” Jacobs said. “I tried the Neapolitan Pizza at Punch. It’s fantastic. But I tried it because I found out they value the human beings that make the whole thing possible.”
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