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Continued: Kicking bottles in the can: Technology once again transforms how Americans drink their beer

  • Article by: MICHAEL FELBERBAUM , AP Business Writer
  • Last update: July 2, 2013 - 6:30 PM

Sam Adams' Koch agrees: "If it doesn't make the beer taste better, then don't do it just to get noticed," he said. "The customer will reward you with more of their business if you give them a better tasting product than their alternatives."

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