Digital life reporter Katie Humphrey covers all things Internet and culture, from apps and social media to goofy memes and studies proclaiming tech will doom/save us all. Chat with her on Twitter: @HumphreyKatie.

Moorhead students graduate amid tweet celebration

Posted by: Katie Humphrey Updated: May 23, 2014 - 2:04 PM

Congratulations, graduates of Minnesota State University Moorhead.

You've earned your degrees and shown some social media savvy. Cap-and-gown selfies with the university provost while on stage? #DragonPride

Officials and students at MSUM embraced social media during their two commencement ceremonies May 16 -- and the online buzz was bigger than expected.

"It just took off," said David Wahlberg, executive director of marketing and communications for the university. "We didn't expect to see thousands of tweets. We didn't expect to trend nationally, but we did."

By the university's measurement, there were more than 2,500 tweets from 806 contributers using the hashtag #MSUM2014. For a while, Wahlberg said, the commencement chatter was hot enough to best even a Justin Bieber-related hashtag.

The university had advertised the hashtag in a campus newsletter before graduation, and at the commencement ceremony, they handed out cards with the #MSUM2014 hashtag and encouraged people to use it. Select tweets were broadcast on a big screen during commencement.

The university wondered whether people would be offended, given that commencement is a rather traditional affair. But Wahlberg said the social media chatter boosted the excitement. Student, parents, faculty and alumni jumped in.

University Provost and President-Elect Anne Blackhurst said, "Our students had a blast."

For instance, this encouragement from the student body president:

He later gave a speech and snapped a selfie with University President Edna Szymanski.

Oh, there were selfies. Don't graduate Neo Thurston and Dean Michelle Malott look happy?

Go forth and do great things, graduates! And, of course, share your accomplishments on social media.

(Photos provided by Minnesota State University Moorhead.)

ADVERTISEMENT

Post By Category

Lions (2) NFC (1)
On the road (1)
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT