Kara McGuire writes about all things related to personal finance. Follow our coupon clipping, retirement saving, bargain hunting, budget mama as she saves, spends and searches for ways to keep more money in her wallet – and yours.
A Minneapolis artist crafted the cover of Time Magazine's October 10 special money issue.
Brock Davis, a creative director for ad agency Carmichael Lynch, was contacted by Time about creating artwork that illustrates the spending gulf between the wealthy and everyone else. He was told it might be considered for the cover so "I decided to only concept ideas that would need to be on the cover in order to work. I realized this could be a risk, but I decided to do it anyway."
He was given the phrase "The Great Divide" and an outline of the piece "and thought about what it would be like if there was a literal division going through the cover.
I thought it could be interesting to see a conventional stack of money image on the front, except with a big slash cutting through the magazine…the red border, the logo and my photograph. I thought it would make for a compelling image and be a good way to convey the division.
I had never seen Time do anything to disrupt the identity of the magazine, so I was excited about the potential of being able to 'mess' with the iconic red border and logo. I sent them a pencil sketch of the idea and I actually sliced the sketch in half, shot it with my iphone and sent it on. I wasn't sure how they would react. Fortunately, they loved it.
To create the image, Davis cut 2,500 sheets of copy paper to create the stack of money. He then mixed his son's chalk to create a powder in a money-green hue and applied the chalk to the paper with his wife's makeup brush to make the money stacks. He used an X-acto knife to cut the Time cover, glued multiple magazines together and distressed the edges to give the image depth and dimension.
In addition to work on campaigns for Subaru and Jack Link's Beef Jerky, Davis said he's done "quite a bit" of editorial work in the past year, including financial-related pieces for New York Times magazine, Money Magazine and Fast Company. You can see more of his work on Flickr.
He's not a personal finance buff, he likes conceiving and "executing simple and hopefully compelling ideas and, of course, that can apply to any subject."
In addition to his serious work, Davis designs clever t-shirts for kids. Who can resist a powdered donut driving a race car?
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