It's the time of year we start thinking of all those redocorating projects that have been relegated to the backburner. My list is a long one, including wallpaper for our guest bathroom that has had barren walls since we steamed off the old stuff. That was four years ago.
In a recent story, the New York Times reports that starting this spring, Home Depot is catering more to women by offering paint colors with names like "cornbread," curtains in hues of "tilled soil" and rugs in colors like "Wilderstein brook trout." All of them are part of Martha Stewart's Living collection, many of which will have an icon -- a moon or star -- to make it easier for Home Depot customers to match pieces.
The NYT says the effort is aimed at "spurring spending across different categories, so a woman can buy paint, rugs and countertops that coordinate, increasing how much she spends for each visit."
It sounds a little bit like "Garanimals" to me. But I like that Home Depot is doing more to make shopping easier for busy women, especially those who don't have any interior-decorating abilities, even if it is aimed at helping their bottom line.
Is the icon-coded shopping for you? Who makes most of the remodeling/decorating decisions in your household? Are other stores finally waking up to the news that women make most of the spending decisions, even in Home Depot?
