As marketing gimmicks go, Disney Publishing’s free interactive “Frankenweenie: An Electrifying Book” is synergy at its slickest.
Pushing the digital convergence between the media giant and its corporate BFF Apple, the ebook of Tim Burton’s new stop-motion film is available exclusively through the iTunes iBookstore. It can only be viewed using iBooks 2 or later, or an iPad with iOS 5 or later.
Following the Frankenstein-parody plot of a live-action short Burton made in 1984, the new feature concerns a science-minded suburban boy's quest to resurrect his dead dog.
The iBook features storyboards, character sketches, videos, a video interview with Burton and soundtrack samples from longtime collaborator Danny Elfman, Neon Trees, Kimbra and Karen O. The ebook directs readers to the iTunes Store to buy the full soundtrack and score, and enables them to find local theaters where the film will be shown and buy tickets.
“Frankenweenie” opens Oct. 5.