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Continued: 'Hot Cheetos' kids go back to school with Kmart

While corporate advertising used to be looked down upon by many music stars, Bolen pointed to Jay Z — who released his new album through Samsung two weeks ago — as proof that “times have changed. You can’t rely on record labels anymore. Everybody has to find some other company like Kmart to get their names and their music out there.”

The relationship with Kmart could extend well beyond the current ads. Bolen said there are plans for the Kidzz to make appearances in stores around the country later this month, and there might even be a Da Rich Kidzz clothing line.

The Kidzz and their parents also hope the ad campaign will pay off by furthering their own original music careers.

“I’m already getting calls from as far away as Florida, Alabama and Detroit saying, ‘We saw the commercial!’ ” Mercedes said.

Once again, the Kidzz should have plenty to talk about as they head back to school and report on how they spent their summer vacations.

 

Chris Riemenschneider • 612-673-4658 Twitter: @ChrisRstrib

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  • The Kidzz from north Minneapolis — from left, Frizzy Free, 10; Fly Guy Carter, 11; G6, 12; Chips, 14 (wearing Obama hat); Ben, 10; Lady J, 10, and Naz, 11 — who recorded last summer’s viral hit “Hot Cheetos & Takis,” rehearsed in February in a Minneapolis recording studio.

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