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Continued: What would make you pay $50 to see a movie? Studio experiments with 'mega-ticket' for 'WWZ'

  • Article by: JOCELYN NOVECK , AP National Writer
  • Last update: June 26, 2013 - 2:20 PM

Perhaps even more important, you help generate early buzz, with moviegoers spreading the news on social networks two days before opening. It's like having theaters full of critics ready to post their reviews — but here, the critics are fans, predisposed to loving the film.

The upside for fans? They get to see the film early — not a small thing, depending on the fan and the movie. It may work even better for installments of huge franchises, mused Leighton, the New York movie fan, and his friend, Florian Baier, 22.

"I wouldn't have done it for this movie, but maybe for the next 'Star Wars' film or maybe 'Lord of the Rings,'" Leighton said. "I'd also be checking the online reviews — I'd have to know the movie was good."

Added Baier: "I wouldn't do it for the DVD. That is not a draw." Leighton agreed: "There are easier ways to watch online. If I even have the time."

Note to studios: Maybe you should think about offering that dinner with Brad, after all.

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