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Continued: Life insurance: An act of love?

  • Article by: KARA MCGUIRE , Special to the Star Tribune
  • Last update: June 7, 2014 - 7:02 PM

One thing that’s always bothered me is the common tactic to use tears and fears to sell policies. If you think about it, buying an insurance policy is an act of love. The insurance industry needs to do a better job connecting with its customers so we can do a better job protecting our families.

 

Kara McGuire is a personal finance expert and consumer strategist for CEB. Send questions, comments or ­ideas for future columns to kara@karamcguire.com.

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