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3M is also offering some technology perks for its fledgling dealer network. It has a new mobile app that generates sales leads, provides marketing tips, and discloses industry trends and territory information. The idea is to give the dealers “personalized marketing campaigns,” that can beef up sales and help homeowners.
To offer more support, 3M is also launching a nine-member 3M Dealer Advisory Council made up of leaders in the industry. 3M will introduce the council next week at the industry trade show.
Dee DePass • 612-673-7725