Minneapolis start-up draws Google funding for ADHD innovations

  • Article by: CELIA AMPEL , Star Tribune
  • Updated: August 3, 2013 - 12:18 AM

Local game developer CogCubed aims to transform the way disorders like ADHD are diagnosed and treated.


Noah Madson played a game designed by CogCubed to test inattentiveness and hyperactivity and provide more accurate diagnoses of cognitive disorders.

Photo: Photos by Joel Koyama • jkoyama@startribune.com,

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Noah Madson remembers being exhausted after hours of tests for his attention deficit hyperactivity disorder.

“Boy, those were complicated,” said his mother, Nancy. “He’d come out and say, ‘My brain hurts.’ ”

Today, Noah’s task is less of a headache. After the 14-year-old plays a video game for 20 minutes, his parents and teachers will have data that paint a comprehensive picture of how his mind is functioning.

Better yet, as the St. Louis Park teenager plays the game more, his memory and processing speed might actually improve.

Noah is part of a pilot study for CogCubed, a Minneapolis-based start-up that develops games to help diagnose and ameliorate cognitive disorders such as ADHD. The company has already attracted $20,000 in funding from Google and is a semifinalist in the Minnesota Cup, a competition for entrepreneurs.

CogCubed was founded by a husband-and-wife team: game developer Kurt Roots and child psychiatrist Monika Heller. Their goal is to use sensor technology to produce objective data about symptoms that are often hard to pin down, such as inattentiveness and hyperactivity.

The game that CogCubed is testing now uses Sifteo, a platform that consists of small cubes with screens on them. The game, called “Groundskeeper,” asks the user to use one cube — the mallet — to hit a gopher that pops up on the screens of the other three cubes. As the game goes on, distractions like rabbits and chirping birds come up, and the instructions change.

The cubes produce data on more than 70 different variables, including errors, response times and even whether the player is fidgeting. Those data come together in a Web portal that clinicians, parents and teachers can use to evaluate a child’s cognitive function in a very specific way.

“That’s part of our excitement with it, that we’re getting so much detailed information,” Nancy Madson said. “I can’t wait for it to affect [Noah’s] education plan for the coming year.”

Increase in diagnoses

This year, the Centers for Disease Control and Prevention released record numbers for ADHD diagnoses: 11 percent of school-aged children have been diagnosed with the disorder, including nearly one in five high-school-age boys.

It’s not clear what’s behind the increased numbers, which represented a 41 percent jump in the past decade and contributed to an FDA shortage of commonly prescribed ADHD medicines in 2011.

But, Heller said, one thing is clear: Caretakers for children with ADHD could use extra help.

“Six to 12 months is the average waiting period to see a child/adolescent psychiatrist [for a comprehensive evaluation],” she said. “How phenomenal would it be if Mom could have an assessment tool at home?”

CogCubed aims to start selling its “Groundskeeper” training game, which adjusts to each player’s weaknesses to help improve cognitive skills, in the next few months. Noah and 36 other students with ADHD are testing that game, playing twice a day for three to five days a week.

Another version of the game that serves as a diagnostic tool won’t be released until CogCubed receives FDA approval for it, Roots said. The game wouldn’t replace comprehensive psychological evaluations, but would provide doctors with data to aid diagnosis.

In a University of Minnesota study, that version of the game matched a psychiatrist’s ADHD diagnosis 75 percent of the time. The Continuous Performance Test, a computer-based diagnostic that clinicians often use, has about a 62 percent accuracy rate, Heller said, although that number varies.

  • related content

  • CogCubed site coordinator Kent Hranicka explained the game’s rules to Madson during a pilot study at Groves Academy in St. Louis Park. The company has received funding from Google and is a contender for the Minnesota Cup.

  • using games for good

    Games can help children with learning disabilities work on weaknesses in cognitive function, according to Zach Eakman, Groves Academy’s assistant director of diagnostics. Here’s what he tells parents to look for in a game:

    • Requires sustained attention for a long period of time

    • Requires a high level of accuracy

    • Requires speed

    • Requires problem-solving

    Source: Zach Eakman

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