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Continued: At Target, innovation begins from within

  • Article by: THOMAS LEE , Star Tribune
  • Last update: August 12, 2013 - 11:09 AM

“Without changing their organizational structures, retailers will be unable to better align customer experience and marketing across [stores, websites, and mobile devices] and access the customer data that underlies key decisions,” she said. “Clearly, this level of change will require transformation across the organization.”

Jacob, the CIO, said there wasn’t any one event that pushed the company to remake itself but the website episode definitely played a key role.

“Deciding to own the Target.com platform, that was probably one of the big steps,” she said. “Early on, there were things that our teams had to learn on how to bring things to market. And now it’s about pulling them together across stores, online and mobile.”

 

Thomas Lee • 612-673-4113

 

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