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Continued: Shot Beer aims for the lager market

  • Article by: TODD NELSON , Special to the Star Tribune
  • Last update: July 14, 2013 - 1:07 PM

Rao said building a brand takes time and money, so Schwalbe and Storebo should evaluate whether to try to domi­nate a few states with greater market share and cash flow, lowering marketing and distribution costs, or whether to spread their efforts across a wider swath.

“Highly successful companies like Great Clips were built by entrepreneurs like Ray Barton not by being first to a market but by dominating the markets they entered,” Rao said. “Shot Beer needs to worry about domination.”

 

Todd Nelson is a freelance writer in Woodbury. His e-mail address is todd_nelson@mac.com.

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