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Continued: Unfulfillment proves mother of reinvention

  • Article by: GRACIE BONDS , tlanta Journal-Constitution
  • Last update: March 27, 2013 - 9:19 PM

For every $100 bought on the company’s site, www.cradleandthread.com, it donates an entire outfit of clothing to a needy child.

“I think I’ve known for a while that I have a more visionary entrepreneurial spirit, so it was very liberating to conceive a brand and execute the brand,” he said.

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  • Jarrett Helms left his corporate job after starting Cradle & Thread, a baby apparel firm with a charitable component. For every $100 bought on the company’s website, the firm donates an outfit to a needy child.

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