Best Buy’s Super Bowl ad, starring Amy Poehler, was a pleasant enough commercial, a mildly amusing spot that was neither controversial nor boring.
But then CNET’s Chris Matyszczyk gave his take on it:
“…the more she came on to the gorgeous, virginal men in the blue polo shirts, the more it was clear that this was an amusing fantasy,” he wrote. “Poehler was there to make women feel good about gadgets. And sex.”
Uh...did we watch the same spot?
I found the full length commercial online and watched it again. Here are some of Poehler’s more suggestive questions:
“Do you deliver? No, I mean do you deliver?
“Does it make you feel uncomfortable when I use the word dongle?”
“Do you want to unbutton your shirt a little?”
“Will this [e-reader] read 50 Shades of Gray in a sexy voice? Will you?”
Bad Amy Poehler!!!
Best Buy’s choice of Poehler, a Saturday Night Live and Parks & Recreation veteran, was a smart move. She exudes intelligence, wit, and confidence, the type of spokesperson that could help Best Buy move beyond its male-centric culture and woo female customers.
So in hindsight, it’s a little distracting to see Poehler hit on the Blue Shirt guy. Had Poehler engaged a female Blue Shirt (without the sexual overtones), the spot might have carried more punch.
Oh well. At least we didn’t see Poehler make out with a Geek Squad agent.
The Daytona 500 is considered the Super Bowl of NASCAR races. So Best Buy's sponsorship of the victorious driver is a big deal, yes?
Well, sort of.
Just before midnight Monday night, Matt Kenseth of Roush Racing crossed the finished line at Daytona International Speedway to win his second Daytona 500 title.
More than 12 hours later, Best Buy issued a press release congratulating Kenseth, a driver it agreed to sponsor just last December, on his victory.
I'm not a marketing expert but 12 hours seems like an awful long time to acknowledge your driver just won the most prestigious race on NASCAR's top tier Sprint Cup circuit. Yet there's still no mention of the victory on Best Buy's home page or its news website.
To be fair, Best Buy's Facebook and Twitter accounts were ablaze with Kenseth's victory. And the retailer plans to follow up on the triumph with advertisements and possibly some store events in the weeks ahead.
But given the cost of a sponsorship, which runs easily into the millions of dollars, and the prestige of the Daytona 500, one would expect Best Buy to milk that sucker for all it's worth.
Perhaps Kenseth should hawk some iPads and smart phones out of his #17 Ford race car.
I'll be out next week on vacation, trying to avoid anything remotely resembling retail.
But dry your eyes dear reader for I will return on Monday, 2/6, hopefully ready to gloat about the New England Patriots' Super Bowl triumph.