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Terra construction company rebrands

Terra General Contractors has gone bold.

The Rogers-based construction company has rebranded itself as Terra Construction. This week it launched its new website and showed off its new name and redesigned logo.

“We are trying to at least make sure people know who we are because every time we turn around it seems like [people say] ‘Well, I’ve never heard about you.’ and ‘Tell me about your firm,’” said Tom Brown, majority owner of Terra, in an interview.

The 30-person firm works on a multitude of projects including in education (primarily higher education), office and industrial tenant interiors, public municipalities such as fire and police stations, and health care. Terra subcontracts most of its work. In 2015, the firm was named contractor of the year by the Minnesota Subcontractors Association.

Terra is currently working on several projects including the construction of a retail facility for a new Dunkin’ donut shop and Red’s Savoy Pizza parlor at the location of the old Dairy Queen on Snelling Avenue in St. Paul, a $3 million Brooklyn Park Clinic expansion for Hennepin Healthcare and a GEOS (Global Edible Oils Solutions) lab in Savage for Cargill.

As part of the rebranding, the logo has been changed so the “t” in Terra was capitalized to make a statement about the strength of the company.

“Now I think it’s time to be a little bit more bold and a little bit more proud of what we have done,” Brown said.

Former YMCA offices in Minneapolis to be renovated

Rendering courtesy of Gensler

The former headquarters of the YMCA of the Greater Twin Cities in northeast Minneapolis has been sold and will be renovated to market to creative office users.

Minneapolis-based real estate brokerage Assembly announced this week that it helped facilitate the sale of the former YMCA offices on the corner of E. Hennepin Avenue and 22nd Avenue SE.

Hyde Development purchased the 30,000-square-foot building for close to $2.3 million last month.

“We have always been trying to get into northeast because it’s the next up-and-coming neighborhood,” said Paul Hyde, co-founder of Hyde Development.

While location is ideal, the building itself could use some work, Hyde said.

“It looks kind of like a bad 1990s office,” he said.

Hyde plans to investment nearly $1 million to renovate the building and expose original features like timber columns and brick walls. The building will get a new lobby, restrooms, and facade. It’s being marketed as the “Nordost Exchange.” “Nordost” is Norwegian for “northeast.” The interior design will have a minimalist, Scandinavian style.

“Northeast Minneapolis as a whole is an exciting market,” said Matt Elder, associate director for the Minneapolis office of Newmark Knight Frank, who helped represent Hyde in the sale. “It is no longer just breweries, restaurants, and entertainment that the neighborhood offers, but now employers are looking to locate there in order to attract and retain the top talent in the workforce.”

Elder also pointed to the office’s free parking as another asset.

The YMCA had owned the building for 15 years before it moved to Gaviidae Common in downtown earlier this year. The $30 million project included a new fitness center in addition to offices for 400 YMCA employees.  

The Nordost Exchange will be Hyde’s third brick-and-timber, creative office. It also owns buildings in Uptown and the North Loop.

Scott Anderson and Merrie Sjogren of Assembly represented the YMCA in the sale and Elder and Steve Shepherd of Newmark Knight Frank represented Hyde Development.