There were several striking things about this week's mostly virtual Republican National Convention: the prominence of Black prime-time speakers; the efforts to humanize Donald Trump in an appeal to on-the-fence "character" voters; and the absence of face coverings (gasp) during events where people were standing fewer than 6 feet apart (including a surprise naturalization ceremony inside the White House).
That latter bit was particularly irksome to some commentators who seemed to prefer a masked and socially distanced Joe Biden and Kamala Harris awkwardly waving to a parking lot.
But the RNC's choice was both pragmatic (the White House does employ rapid testing, rendering masks unnecessary, after all) and symbolic. The absence of masks suggested something about the president and his party that his detractors find even more annoying — that the coronavirus isn't the scariest thing about living in America right now.
That didn't mean, however, that Republicans declined to sow fear.
Indeed, fear will be a central part of Trump's campaign strategy moving forward. His focus on rising crime rates and violent unrest in Americans cities will be relentless.
While any acknowledgment of the violence that has followed otherwise peaceful protests was conspicuously absent during the Democratic National Convention last week, it was a feature at the RNC, for good reason.
The Pew Research Center recently found that voters rank "violent crime" as very important to their vote, just below the pandemic (62% and 59%, respectively), and much higher than issues such as race and economic inequality.
And a Harvard CAPS/Harris poll from late July showed that more than three-quarters of Americans are increasingly concerned about rising crime in U.S. cities. Nearly half say they are worried about rising crime in their communities, even as several types of violent crime are down. Murder, though, has risen dramatically, year over year.