As former GOP Gov. Tim Pawlenty moves toward another run for his old job, the hype accompanying his potential comeback has obscured an important question: A dozen years past his last time on a Minnesota ballot, what kind of candidate would he actually be?
Pawlenty, who last week quit his job as a top Washington lobbyist for major banks, is meeting this week with key donors and political allies to talk about what it would take to relaunch him as a politician. Supporters and foes alike have cited Pawlenty's formidable fundraising potential, with a wide and deep network that extends from Minnesota to Wall Street, and familiarity among voters built in eight years as governor, from 2003 to 2011.
But Hillary Clinton and Mitt Romney alike showed that good name recognition, and the connections that accommodate raising and spending vast sums on a campaign, are no guarantee of success in an era of grass-roots social media activism. Recent election cycles have shown voters growing cynical of candidates with establishment ties and weary of paid advertising.
Not to worry, say supporters: Pawlenty, who declined an interview request for this story, will bring the same set of political skills that made him the last Republican to win a statewide race in Minnesota.
"He has an ability to connect with people that is unique," said Alex Conant, a Minnesotan who was Pawlenty's spokesman during his short-lived presidential campaign and is now a D.C.-based consultant. "It's because he's 100 percent authentic and has lived a life story that average people can relate to," he said.
The last time Pawlenty faced Minnesota voters was in 2006, when he was narrowly re-elected against a national Democratic wave. In both his races, Pawlenty won with less than a majority of votes; both times, he ran against both a DFL candidate and an Independence Party candidate with a DFL background.
Pawlenty opted against seeking a third term in 2010, as he prepared for his 2012 presidential bid. He was among the first major candidates to drop out of that race after showing weak support ahead of the Iowa caucus.
Pawlenty's detractors, including the man who would most likely be his chief rival for the Republican nomination, said the former governor's time has passed, that he is out of touch with the Republican base and its fervent support of President Donald Trump.