As the smoke clears, one thing stands out to me. The Republican National Committee understood what the Democratic National Committee did not: slogans matter.
We are rhythmic beings to our core. "Lock her up!" "Drain the Swamp!" "Build the Wall!" All dynamic. "Stronger Together" and "I'm With Her," not so much.
Sloganeering has been with us forever, from "Tippecanoe and Tyler Too" (great alliteration) to "I Like Ike" (simple, perfect). How could the DNC, with millions spent, not know that our brains light up like Christmas trees when we are chanting?
But wait … I hear a new slogan in the air as Trump leaves most of Obamacare intact and says that the wall will be more of a fence:
"Bait and Switch" — hmm, clever!
Pamela Kearney, Edina
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I continue to read the pundits' critiques and criticisms of Hillary Clinton and her campaign. Wrong. She was brilliant and well-spoken. I have never seen better performances in the debates. Thoughtful, engaging and tempered. Hillary lost for one reason only — a media literally obsessed with a nonissue: a private e-mail sever. Every time she began to pull away — additional media attention on the e-mails. The media wanted to keep it close and have more followers watching. The result is the world is a lot less safe today.
Phil Klein, Edina
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