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Today's most sought-after interior look is a wide-ranging mix of styles and time periods. So even the most tradition-bound Oriental needn't look out of place in a more modern setting. Imagine one set against a polished concrete floor, or paired with a modern chrome-and-leather chair, creating a just-right juxtaposition. In addition, at a time when people prize value, Oriental rugs boast impressive longevity. "Depending on the rug type and usage, an Oriental rug will last from 10 to 100 years," said Peter F. Stone, author of the new "Oriental Rug Repair."

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The expense of top-quality Oriental rugs has become a taste-changer for many clients, says Texas interior designer Elaine Williamson. "There are baby boomers who have lost a lot in this economy, and they're not putting down $25,000, $40,000 for a rug," she said. "I appreciate the value and aesthetic, but [that kind of investment] limits my client for a long time." Modern rugs, Williamson said, might be handmade of high-quality wool, but not as expensive as a top-notch Oriental; therefore, they're less of a commitment.