We all hate our printers, right? They're frustrating, clattering things that manage to swallow every other sheet in their complicated innards, and they come with manuals that have pictures of happy families beaming with the joy of printing solid-color pie charts.
My previous printer was a wireless model that couldn't find the home network if you duct-taped the router to its side. It decided to die the day I'd bought $65 worth of ink that could never be used with any other printer. It printed one "alignment" page that was supposed to be a series of straight lines. Instead, it looked like Jackson Pollack at the Spin-Art booth.
When I went to buy a new printer, there was one brand with a welcome selling point: cheap ink. We all chafe at ink costs — what is in this stuff, whale ambergris and moon rocks? But I used to have this brand, and, as I recall, it printed only 10 pages before its inability to load a sheet from the tray rivaled a drunk trying to thread a needle in an earthquake.
I ended up buying a printer with a novel approach: You pay for ink every month, a recurring subscription based on the number of sheets you usually print. When the printer senses that you're getting low on ink, it calls and orders more.
Perfect. How many times have you stood at the office-supply store and tried to find your ink? "OK, I need an Epsmark BX-933 TruColor / UltraBlack, but all I see is Epsmark BX-339 UltraColor / TruBlack."
The two might be compatible, but you can't compare your cartridge to it because the ones for sale are wrapped in plastic shrouds in sealed boxes, as if they contained the soul of an Egyptian pharaoh. So you keep looking until you find the right combination of numbers and letters, and then you pay $65 because you know the cheap generic cartridges will make your printer shout "UNCLEAN! REJECT!" and emit a fine spray of ink everywhere like a startled squid.
So I started paying the monthly fee. And even though I wasn't printing anything, it was worth it not to have to worry about ink ever again.
Then it came time to print some lost-dog posters. And, as we have long suspected, it turns out that printers really can detect their users' stress levels and have no qualms about taking advantage of the situation.