Jimmy Buffett, who died Sept. 1 at 76 following a four-year battle with Merkel skin cancer, knew exactly what accounted for his decades of success.
"I'm not a great singer, and I'm not a great guitar player. But I'm a good entertainer," the Mississippi-born Buffett said in an in-depth interview with the San Diego Union-Tribune in 2000.
Buffett's tropical-flavored songs, starting with his 1977 breakthrough hit, "Margaritaville," were direct, simple and free of even a hint of artifice. By turns introspective and hedonistic, gentle and upbeat, they spoke to a large number of his fellow baby boomers and made him a consistently popular singer-songwriter whose tours filled arenas, amphitheaters and even stadiums.
His audience — fondly known as Parrotheads and often colorfully attired at his concerts — happily embraced Buffett's boozy, beach-bum ethos. That ethos transformed him from a struggling young troubadour and onetime hippie and music critic into a billionaire entrepreneur and bestselling author.
Buffett's empire included an array of products, from salt shakers, cheeseburger-shaped pillows and a record label to restaurants and resorts. His newest Magaritaville hotel opened recently in downtown San Diego.
But it was Buffett's songs and easygoing, "aw shucks" demeanor that fueled his success. The fact that those songs could be easily learned and played by almost anybody was not lost on him.
Buffett, who earned a degree in journalism in 1969, acknowledged the simplicity of his music in a 2017 interview prior to the La Jolla Playhouse premiere of the Buffett-inspired musical "Escape to Margaritaville." That partly autobiographical musical went on to have a brief Broadway run.
"I'm glad if I had anything to do with the fact solo guitar players around the world can play my songs and get a job," Buffett said. "I'm happy that happened."