Iconic Dayton's sign returns to its rightful home on Nicollet Mall

601W is redoing the former flagship store for Dayton's into a mixed-use space that will include office, retail and a food hall.

August 30, 2019 at 7:32PM
] MARK VANCLEAVE ¥ Workers hung new signage on the "The Dayton's Project" on Thursday, Aug. 29, 2019 in Minneapolis.
The Dayton's sign returned to downtown Minneapolis as part of the upcoming Dayton's Project. (Tom Horgen — Star Tribune/The Minnesota Star Tribune)

A familiar site is now back on Nicollet Mall.

As part of a $200 million renovation of what was once the flagship store for the Dayton's department store chain, the iconic Dayton's sign is now back on the building.

Mid-morning Thursday, as part of the facelift on the outside of the complex of three buildings and parking garage in the heart of downtown, onlookers could see workers lift the a new version of the sign where it used to be above the old main entrance.

601W bought the buildings in January 2017 when the complex housed a Macy's store. Macy's closed in March of that year.

The renovation will include office and retail space and a food hall. Although part of it will be completed in November, the public spaces are not set to open until spring. Archtype of Bloomington worked with Gensler design out of Chicago to make the new sign.

The complex was listed on the National Register of Historic Places in July, hinting that the inside also will have vestiges of the landmark department store.

about the writer

about the writer

Staff report, Star Tribune

More from No Section

See More
FILE -- A rent deposit slot at an apartment complex in Tucker, Ga., on July 21, 2020. As an eviction crisis has seemed increasingly likely this summer, everyone in the housing market has made the same plea to Washington: Send money — lots of it — that would keep renters in their homes and landlords afloat. (Melissa Golden/The New York Times) ORG XMIT: XNYT58
Melissa Golden/The New York Times

It’s too soon to tell how much the immigration crackdown is to blame.