HOUSTON – Matt Ryan, the newly crowned MVP of the National Football League, feels your pain, Vikings fans. And he's here, standing atop football's grandest stage, to tell you — no, show you — that 2017 can be historically better than OK for a Vikings team that will host next year's Super Bowl.
"My advice [to the Vikings] is to just keep plugging, keep working and have the belief that your process is correct and that what you're doing is right," said Ryan, whose Atlanta Falcons play the New England Patriots in Super Bowl LI at NRG Stadium on Sunday. "If you continue to work at it, you're going to get the results that you want."
This is no generic Tony Robbins pep talk, folks. A mere 12 months ago, Ryan and the NFC champion Falcons were walking a path identical to the one the Vikings are on right now. They were dazed, their jaws agape as they tried to comprehend how a 5-0 start led to a 3-8 finish and the dishonor of becoming the fifth team since 1990 to start 5-0 and not make the playoffs.
"I'm not really sure if you can pinpoint just rock bottom, but when you lose a number of games in a row, that's tough," Ryan said. "It's tough on you. You put so much work into it, and to lose close games and to not get the results that you want, it's difficult."
Been there, done that. The 2016 Vikings also started 5-0, finished 3-8 and now head into an offseason hopeful that they can keep mirroring Matty Ice's squad on their way to becoming the first team to play in the Super Bowl in its own stadium.
A bounce-back won't be easy. Of course, it never is, especially when the head-scratching fall from the top lasts 11 games and challenges every core belief that seems so rock-solid positive when a team starts 5-0.
"The frustration level was definitely high [last year]," Atlanta coach Dan Quinn said. "I can assure you of that."
All this sounds great in theory. But how in the world did the Falcons actually do it? How did they turn 3-8 into 11-5, a division title, a first-round bye and consecutive home playoff routs of Super Bowl-winning quarterbacks Russell Wilson and Aaron Rodgers?