Mike Noer walked the factory floor at textile manufacturer Airtex Group and pointed toward a new production line.
The machines cut and pleated a black roll of cotton fabric into face masks, kicking out up to 1,200 per hour. "None of this existed just weeks ago," he said.
Airtex's northeast Minneapolis factory, historically a cut-and-sew shop for high-end linen draperies and other home products, added mask-making soon after COVID-19 struck.
Workers started crafting masks by hand, as they do other products at the plant. But to be competitive in the suddenly surging mask market, Airtex invested about $500,000 in new machinery to automate the process.
"It has been a pretty interesting and exciting pivot for us," said Noer, Airtex Group's president. "What we are trying to do is to have globally competitive costs, but with a product made in the U.S. That is no easy task."
Coronavirus has sparked a boom in personal protective equipment (PPE) production, with apparel and textile companies across the country — from small shops to major fashion brands — moving into masks.
The market has gotten a boost as public health researchers increasingly see masks as important in containing COVID-19. Plus, roughly 30 states have implemented some sort of order requiring masks to be worn in public.
Gov. Tim Walz's decree for Minnesotans to be masked in stores, workplaces and restaurants went into effect last week. On Thursday, Wisconsin Gov. Tony Evers issued a mask mandate as the virus surged in his state.