To understand where the impeachment inquiry has gone so far, and where it's likely to go next, you need to keep in mind one key concept. Hint: it's not quid pro quo.
It's momentum.
To date, House Democrats have built on the original whistle-blower's document by eliciting behind-closed-doors depositions from those officials in the State Department, Defense Department, and White House who are willing to defy Donald Trump's order not to participate. By leaking the headlines of their testimony, the Democrats have been able to dominate the news cycle for weeks.
The polls seem to indicate that the public is listening, at least to some extent: since the formal inquiry was launched, the percent of people who support impeachment has risen from 39% to 49%. Impeachment supporters now narrowly outnumber impeachment opposers.
Yet the Democrats are reaching the end of this phase of quasi-secret investigative depositions. And public hearings will pose a significant challenge to the Democrats' momentum.
The first problem the Democrats will face is that much of the public — and all of the media — already knows the basic outlines of the story that will unfold in the public testimony. That's because of the basic fact that the Ukraine scandal is fairly simple: Trump pressured the president of Ukraine to investigate a political rival, and he conditioned military aid and a White House visit on a public announcement that such an investigation would take place.
As Nancy Pelosi and other Democratic leaders noted at the beginning of the impeachment inquiry, the simplicity of the narrative is a major virtue from their standpoint. The public neither wants nor would tolerate anything with the complexity of the Robert Mueller investigation.
The downside of the simplicity, however, is that once the story is fixed in the public mind, there is going to be relatively little new to say about it. A lack of "new news" will slow the inquiry's sense of momentum.