For ticket brokers and scalpers with a vested interest in the Twins, the first two months of the 2011 season were dismal.
The defending American League Central champs struggled out of the gate with a mixture of poor play and injuries. Throw in some inclement weather and it was the "perfect storm" according to Michael Nowakowski, one of the owners of Ticket King, an online ticket broker.
"The beginning of this year was awful," Nowakowski said. "When all that happens at the same time, you're not going to be able to sell a ticket."
But as the second half of the season got underway Thursday night against the Kansas City Royals, the mood had brightened.
Glenn Lehrman, a representative from the online marketplace StubHub, said the company has seen "a 20 percent rise in ticket volume" for Twins games coinciding with the hot streak.
Added Nowakowski: "We have recently been selling tickets just below the pace where we were last year. It's not like a faucet turned on, though. It's been a slow increase."
With Friday's loss, the Twins are 25-12 since starting the year 17-37.
"If they had not turned it around, it would have been a long year for people in my industry," Nowakowksi said. "It was terrible. You couldn't sell [tickets] for half of the face value. ... We've seen a steady uptick in volume since the beginning of June, coinciding with the Twins turning things around."