Hulk sue! Hulk settle lawsuit! Hulk not disclose terms! Oh, wait, wrong Hulk:

Hulk Hogan no longer has a beef with Cocoa Pebbles.


The wrestler sued the cereal maker Post Foods LLC in May, claiming his likeness was being used in an ad without his permission. The St. Petersburg Times reported Wednesday that the suit had been settled.


Hogan, whose real name is Terry Bollea, took issue with a "Cocoa Smashdown" TV ad featuring a blond-haired wrestler with a championship belt and mustache that resembled Hogan.

Terms were not revealed. They’re never revealed. No one ever says “we took a hundred dollars to walk away. Pathetic, isn’t it? I’m a horrible lawyer.” Here’s the ad.



The character is also called Bulk Boulder, which is close enough to Hulk Hogan. Tony Curtis was “Stony Curtis” in the Flintstones show once, you know. Everyone’s name was changed to resemble stone, because that’s how people named themselves back then: with terms that reflected the predominate manufacturing materials. Just like people today have last names like “carbon-fiber composites.”

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If only Gloria Stuart had held on for another two years